B2L are hired by schools to work with the teachers and children to help improve behaviour, motivation and performance.
Everything they do has to be measurable and show return on investment.
We created the corporate identity, with the idea of a bar chart to communicate the idea of growth and progress. Colours were chosen to represent authority (blue) and the complementary orange was just a favourite colour of both founders!
The identity was applied over brochures, business cards and letterheads to give a polished and professional look that really helped the B2L team feel more confident when approaching headteachers and budget-holders.
“Being in the education sector, the look of our new company identity and branding was extremely important in order to be taken seriously.
InnerVisions ID understood that perfectly and produced an amazing logo for us, stationery and brochure. Through asking a series of pertinent questions about our business, she was able to conceptualise the visual language, shape, style, colour and font of our identity so that the right message came across….
The quality of the brochure was exceptional – it was quite emotional for me to see the concept of our business come to life and look so professional. Her attention to detail and perfectionism meant that the finished product looked polished and sophisticated.
We were absolutely delighted with the outcome and, what’s more, our clients have commented on our corporate identity and the quality of our brochures.”
Abigail Browne, Director