Branding Agency; Design, Web & Print


Antoinette Oglethorpe Old website before rebrand
Diary of a Rebrand: Evolution (part 2)

Part 1 of our true story introduced Antoinette Oglethorpe and our Brand Assessment of her collateral. Having identified the issues, part 2 is about the evolution of her branding. We started with a new logo and colour palette.

Usually, we design a logo in black and white first (to make sure it will work for one-colour print-jobs, merchandise and photocopies), then consider colour, but Antoinette had an imminent book launch so her palette was prioritised as it impacted on that. […]

Antoinette Oglethorpe Old Website needs Rebrand
Diary of a Rebrand: A True Story (part 1)
Cheap work v good work
Should you ever work for free?
Yes Man Danny Wallace
No New Year’s Resolutions: just say ‘Yes’!

© 2017 InnerVisions ID