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Does your brand spark joy or is it like socks?

Late to the party (I blame having kids!) hubby and I both recently read that Marie Kondo book. The one about ‘life-changing’ tidying up. Her big message is to surround yourself with only things that ‘spark joy’.

I’ve always thought I was pretty good at decluttering, but this admittedly bonkers* woman takes it to the next level. (*Marie, love, I’m not talking to my handbag for anyone!)

It was an odd concept at first…how could, say, mundane items such as my socks ‘spark joy’?

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