“I have always believed in equality – and that it begins at home.

Being a mum of two boys, I’m determined to bring them up in a world where equality is not even an issue. They already know that girls can be strong, run fast, score the winning goal …and grow up to do anything they want to. 

But equality is also a global issue and as such is a part of the UN’s Global Goals.

When girls and women get an equal education and equal rights, they can finally take control of their own lives. Equality leads to safer, healthier, happier citizens, workers, partners, mothers, sisters, daughters – and society benefits as a whole.

So at InnerVisions ID we are now helping CARE International work towards global equality by educating and empowering girls and women all over the world.”

Sapna Pieroux, Founder, InnerVisions ID

If you are browsing this website (perhaps you are interested in branding services) it’s a fair bet that you are educated, have work, a roof over your head, choices.

We are the lucky ones.

As CARE says: “In the world’s poorest communities, girls and women bear the brunt of poverty. Fighting poverty in those communities requires focusing on girls and women to achieve equality.

When families struggle to grow enough food to eat or earn enough money to send all their kids to school, it’s the girls who are often the last to eat and first to be kept home from school. It’s the women who are frequently denied the right to own the land they’ve farmed their entire lives. And where girls and women are denied freedom to leave their homes or walk down a street, they struggle to attend school, earn a living or even visit a doctor.”

But girls and women aren’t just the faces of the poverty; they’re also the key to overcoming it.

At InnerVisions ID we felt it important that as we grew, we did even more than help our clients grow their businesses.

So now, in working with us, you will also be helping CARE work towards equality, educating and empowering girls and women globally – even helping them grow their businesses too.

CARE’s knows that when you empower a girl or a woman, she becomes a catalyst for positive change and her success benefits everyone around her.

We are proud and honoured to support CARE International.


Learn more about CARE’s amazing work at and their work to empower women all over the world.