#BrandMatters: Transformative Tiling

The main reason was to allow me to spend more time with my family. My family means everything to me. They have stuck by me and have supported me through some bad times, especially when I was in the old job.

When I was employed and answerable to others I missed so many wonderful moments in my children’s life. I didn’t want this to keep happening. I wanted to be able to attend those important school moments and family events and to be my own boss.

Never give up and always look for the positive in a negative situation.

When I was working in the Civil Service I became a very negative person and always saw the bad in everything. I think this came as part of the job which I didn’t like. This didn’t make me a great person to be around sometimes.

My family inspires me to never give up and since running my own business my mindset has completely changed around. It’s made me a much better person.

I love Apple and Mercedes. Both brands shout simplicity but with such class. Both are user-friendly with excellent customer service. This is how I want my business to be and I believe that this is what we’ve created.

In 2020, as a result of starting a business accelerator course (Shifts to Success) changing business situations, targeting bigger clients and wanting to scale the business, I decided we needed a rebrand.

I thought rebranding was just changing your name and your logo, but when I met Sapna, I realised that this is definitely not the case.

When I started to work with Sapna, the first thing she said was that ‘R&B Tiling’ or ‘RJ Tiling’ was just not going to help us stand out. So many tradespeople call their business after themselves, but I learned that this said the business was more about them, not their clients! Sapna encouraged me to think about how my clients saw things, how what we did changed their lives and homes.

In our naming call, Sapna came up with the name Transformative Tiling – and it immediately made me feel 10 feet tall. Transformative Tiling’s name was reflective of what we do for our customers. In addition, our strapline, ‘We Care about Quality’ really speaks about the ethos and values of the company.

I couldn’t wait to tell people about the name change and still love telling everyone who we are and what we do. Every time I say the name, give out a business card or brochure and even when I’m driving my van around, it makes me so so proud to be the founder and owner of Transformative Tiling. It motivates me to get up every day and go out and make other people’s lives happier.

I still can’t quite believe with the help of Sapna what we’ve created  – in just one day as well! Sapna is incredible and will always be a part of the Transformative Tiling team.

My new brand has made me and my business feel so much more professional. It immediately elevated us and made us stand out from our competitors. I’ve scaled the business significantly (we are now officially a six-figure company!). I’ve even taken on my first employee with a view of taken on more in the future.

Since rebranding and really defining those missions, visions and values I focus on them daily. I also ensure the guys who I have working with me or for me also live up to them. We use them on a daily basis and on every job that they do.

As I said, I feel so proud every day that this is something that I’ve worked to help create.