Lynne Webb was launching a dog-training business. Her daughter had come up with the name ‘Prestige Pugs’. She eventually wants to be able to bring out a high-end range of clothing for these characterful little dogs too.
Lynne had heard amazing things about our One Day Brand Workshop and booked in.
The morning was spent on strategy. We explored her aspirational brands, company vision, customer vision. Then we established her brand values, personality, voice. We even came up with the strapline ‘Totally Pawsome Training’!
Competitor analysis: We then looked at various doggy industries as part of the ‘Stand Out’ phase. It soon became clear that it was going to be easy to stand out from the vast majority of dog-related services. There was a sea of black, blue (and sometimes green) identities using silhouettes of generic dogs. And a lack of brand personality counter-balanced in some cases by some truly horrific typography.
Percy the Pug: For Prestige Pugs, we decided to do the opposite of that, and blend personality with beautiful typography and a sophisticated colour palette. Percy the Pug, packs a huge personality punch and easily stands out from his competitors.
The typography is elegant and the colours take some influence from one of Lynne’s aspirational brands, in particular, Studio McGee
Brand Guidelines: By the end of just one day, Lynne had a whole set of guidelines to show her how to launch and build her brand. The final brand assets show you what a difference a proper strategy and The VISION Process can make to the final result.
Lynne was delighted with the end result.
“Amazing from start to finish! I must say it’s such an incredible day and thoroughly enjoyed it. Sapna really understood me and my brand vision, I did feel emotional when I looked at all we created. I’m so in love with my brand – so much more than just a logo… Sapna you are a very talented magician! Excited to get my business started now…”
If you are interested in finding out more about our Brand Accelerator Workshops, working 1-2-1 with me using our award-winning VISION Process (TM), book a 30-min call with me… and let’s see what we can do.
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