As 2020 drew to a close, we learned that the fast-fashion and high-street behemoth, Arcadia Group, was yet another casualty of the year that no one wants to remember (but will).
Whilst I felt no pang of regret for Arcadia Group (owners of TopShop, Miss Selfridge, Burton, etc) as a whole, I’ll admit to feeling a momentary pang of sadness at the end of TopShop, in the way I feel when a pop-star passes away – another slice of my youth disappearing.
Feb 1 2021: News in that fashion giant ASOS has now bought the brands TopShop, TopMan, Miss Selfridge and HIIT brands has thrown an interesting curveball into the mix. Whilst the high-street shops will still be closing, the brands live on.
Who knows what that will mean for sustainability – I hope they will look at that as part of the takeover. But what it does attest to is the power of brand.