Blog

How to evolve your brand over time

As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI.

International Women's Day image with 5 women featured for an interview

#IWD2022 International Women’s Day: #BreakTheBias

 

This year’s #IWD2022 theme is #BreakTheBias. The day celebrates the social, economic, cultural and political achievements of women all over the world.

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.

Every year we celebrate inspirational female leaders – this year we wanted to acknowledge that alongside gender, that age, beauty, marital status and other biases also come into play. So let’s meet these five inspirational women who have been breaking biases of their own…

TOYL Rebrand

TOYL (Time of Your Life) is a beauty subscription box created for women over 40.

The company had been going for two years when they came to us for a rebrand. Founder and beauty expert Karen Davis and her husband Stuart had already realised they had several problems with their current branding.

Picof Mindful Chef products

90 Tips on Sustainable Living

Happy New Year! Every January, I blog about #smallchanges we can make to live a bit more greenly. Sustainable living is rather an obsession of mine. As I write, we’re awaiting delivery of our new electric car so we really are going all in this year!

Here’s the updated article for this year – there’s over 90 simple tips in this article  – I’ve put our new adds in since last year in green!

2021 might have been a strange year but we can take action to make sure 2022 is even better.

Even if you just do one thing, that’s a start!

Pug Dog with logo reading prestige pugs

Prestige Pugs

Lynne Webb was launching a dog-training business. Her daughter had come up with the name 'Prestige Pugs'. She eventually wants...

Soap holder with soap three bars of soap

2021: New Year, Greener Year

Happy New Year! I’m sure we’re all hoping for an improvement in 2021, let’s just say it has a LOT to live up to! In the meantime, how about we give it a little shove in the right direction and help the planet at the same time?

Every January, I share some #smallchanges we can make to live a little greener. OK, it’s nothing to do with branding, but it’s everything to do with our brand, as one of our values is being kind – to each other, our clients, suppliers and the planet. I know that previous blogs have inspired readers to make some significant life changes, so I’ll keep updating this blog each year with my tiny steps to a greener life in the hope of inspiring new readers (and old!) with my finds.

All these tips are geared for busy people like you – easy, realistic, affordable and sustainable. Even if you just do one thing, every little helps.