The Blog

FootyFun4Kids Sponsorship Deal

It’s a family affair! InnerVisions ID and Walpole Partnership, a global technology consultancy led by Andy Pieroux, are delighted to announce their joint sponsorship of FootyFun4Kids, a grassroots football club spearheaded by Chris Webb.

The three-year sponsorship deal reflects a commitment to nurturing young talent and promoting the joy of football within the community.

FootyFun4Kids, founded by Chris Webb, is dedicated to providing children with a safe and enjoyable environment to learn and play football. The organisation’s values align with core values for both businesses owners, making this sponsorship a perfect match.

100 Sustainable Living Tips for 2023

Sustainable living is a bit of an obsession of mine. We’re not saints – we still enjoy a takeout and a holiday abroad, for example – but we try to tread lightly on the planet.

So here’s my annual post which keeps growing(!) with (actually over) 100 tips to live a little bit greener.

Even if you change just one thing each month, that will really make a cumulative difference.

Picture of Sapna Pieroux as Wonder Woman

10 Life Lessons Cancer Taught Me in 2022

So that’s the work year wrapped up for me… AND WHAT A YEAR!


If we’ve been connected longer than five minutes you’ll probably know that my 2022 was somewhat derailed by cancer.


Miraculously, thanks to the super-powers of my medical team I was declared ‘cancer-free’ only three months later. My head’s still spinning, to be honest, and despite the relief and immense gratitude, I’m somewhat in disbelief that it all happened and was over so fast… let alone the feeling of incredible good fortune as I’ve been told I don’t need either chemo and radiotherapy.

Trick or Treat

Seven Design Nightmares …

In my time, I have come across countless design nightmares and branding disasters. I thought it might be fun to share some of them this Hallowe’en to help you avoid these seven deadly design nightmares!

You have to wonder what on earth was going through the client’s or designer’s minds when you look at these examples…

WARNING: Content is #NSFK and not for the easily-offended – or scared!

How to do a brand evolution

As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI. After that you need to look at brand evolution to keep things fresh and current.

International Women's Day image with 5 women featured for an interview

#IWD2022 International Women’s Day: #BreakTheBias


This year’s #IWD2022 theme is #BreakTheBias. The day celebrates the social, economic, cultural and political achievements of women all over the world.

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.

Every year we celebrate inspirational female leaders – this year we wanted to acknowledge that alongside gender, that age, beauty, marital status and other biases also come into play. So let’s meet these five inspirational women who have been breaking biases of their own…

TOYL Rebrand

TOYL (Time of Your Life) is a beauty subscription box created for women over 40.

The company had been going for two years when they came to us for a rebrand. Founder and beauty expert Karen Davis and her husband Stuart had already realised they had several problems with their current branding.

Picof Mindful Chef products

90 Tips on Sustainable Living

Happy New Year! Every January, I blog about #smallchanges we can make to live a bit more greenly. Sustainable living is rather an obsession of mine. As I write, we’re awaiting delivery of our new electric car so we really are going all in this year!

Here’s the updated article for this year – there’s over 90 simple tips in this article  – I’ve put our new adds in since last year in green!

2021 might have been a strange year but we can take action to make sure 2022 is even better.

Even if you just do one thing, that’s a start!