The Blog

Straplines from famous brands

How to Create a Stand Out Strapline

Chances are you can immediately recall big brand names above from their straplines alone. Why? Because these straplines help them stand out from their competitors.

Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! 

According to Google, every day…

  • 500 million tweets are posted
  • More than 350m Facebook photos are uploaded 
  • Users ‘like’ 4.2 billion posts on Instagram
  • 5 billion YouTube videos are watched

So your brand has less than six seconds to make a great first impression because if it doesn’t stand out, you’re not being seen…



This third part of the VISION Process is all about the Stand Out.

Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! According to Google in 2020:

  • 500 million tweets are posted daily
  • More than 350m photos are uploaded each day to Facebook
  • Users ‘like’ 4.2 billion posts per day on Instagram
  • 5 billion YouTube videos are watched every day

…never mind all the other distractions, tasks and people fighting for your target customers’ attention…

This means your brand has less than six seconds to make a great first impression so if it doesn’t stand out (for the right reasons) you simply won’t be seen…


Brand Matters: Adam Houlahan, Prominence Global

You might love your shiny new brand when it’s first launched…but how does branding affect your business over time?

At InnerVisions ID we know helping you get brand clarity and standing out will supercharge your business growth, but don’t just take our word for it.

In our new blog series, #BrandMatters, we talk to business owners about the impact investing their brand has had on their business.

First up, Adam Houlahan, founder of Prominence Global…


In building your brand, the first of our six-step VISION Process is Visualise, where you start with your big brand aspirations, then the company and customer vision. The second step is what we call the ‘Inner Brand’. Your Inner Brand is the non-visual part, the heart and soul of your brand, or how you make that emotional connection.

Jeff Bezos, CEO of Amazon famously said, “Your brand is what people say about you when you’re not in the room.” But what about when *nobody* is in the room? Your brand is now more important than ever. It is out there, representing you when you can’t be in front of your clients. And brand values are a core part of that.

father definition

Happy Father’s Day 2020

On Father’s Day every year, we like to celebrate male entrepreneurs who are running successful businesses whilst being awesome dads and family guys. (This was last year’s article)

As always, it’s a bit of a longer blog than our usual ones, but once we get guys talking about their families and their businesses, it’s hard to stop them! They’ve got some great stories, from newborns in lockdown to co-parenting successfully, so let’s get on and meet them…


As an entrepreneur, you are probably lucky enough to be doing something you love! But how can you attract customers who will love your business, products or services (almost) as much as you do?

Understanding how to build your brand is vital to achieving this.

Our VISION Process (detailed in my best-selling and award-winning book, Let’s Get Visible!) helps you understand your brand and harness the power of branding to achieve your business aspirations and goals

2020: New Year Greener Resolutions

2020: Happy New Year! A new decade, a new era…the rise of Skywalker (don’t worry, no plot spoilers here)…and with Greta Thunberg’s impassioned pleas ringing in the new year, maybe it’s the one when we can all help the planet that little bit more.

Every January I share about #smallchanges we can make to live a little greener. I know that previous blogs have inspired readers to make some significant life changes so that’s reason enough for me to continue. For 2020, I’ve reprised last year’s article and added our new changes in red.

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5 things I learned in 2019 …

…for success in 2020…If you’re anything like me, you’ve been planning for the new year ahead. But in our rush to move forward, we can all be a bit guilty of not stopping and reflecting on the success we’ve achieved in our business, and what we’ve learned over the last 12 months.

So before the year is out, I’m asking you to take a moment. What did you achieve this year? The highs and lows? What did you learn? Write it all down! Now share it.

The real value in what you have learned or success you have had is in paying it forward…