Our most loved clients do this…

We are lucky to work with really lovely clients and pride ourselves on building great working relationships. In a week where love hearts were everywhere, there were loads of articles about how to love your clients, but very few about how to be loved as a client!

Why is that important? Well, here’s the thing: when your agency or other supplier adores you, they’ll always pick up the phone to you, go that extra mile when you need them to and they can be a real asset to growing your business.

We counted seven things our most-loved clients do…

How to write kick-ass copy

At InnerVisions ID we love to make our clients look great and help them to communicate clearly. But when we receive client copy it often needs a fair bit of rewriting to make it work.

Here are the top five problems we encounter from clients’ copy. Use this guide when writing your next bit of marketing blurb and it’ll clarify your thoughts and save you time.

1. Too much copy. This always happens, because every business owner knows every little thing about their company – they built it from scratch, out of something they love and are now experts in. But do your time-poor clients want to know all that you know? Probably not.

Merry Christmas card image

2017: What a year!

It’s that time of year is when you start looking back to see what you have achieved, so we thought we’d take a moment to round up 2017 for InnerVisions ID…

As a team, we are growing. We now have more designers and a couple more web developers on board. Alex, our current Social Media Manager (a.k.a. Chief Whip – she loves bossing me around, and is rather good at it!) will be moving into a more client-facing business development/marketing role …so we spent half the year trying to find the right person to move into her Social Media role.

Our key learning? That attitude – i.e. a willingness to learn, take feedback, grow, muck-in, laugh, work together – outshines so-called “expertise” every time.

One space or two?

A debate has been raging on our local community page: someone asked if you should put one space or two after a full-stop.

Who knew a small space would create so much heated discussion?

There were people literally stamping their feet (or more likely, their keyboard keys) insisting that they were taught two spaces in their typing school (and therein lies the clue).


Does your branding Spark Joy?

Remember that Marie Kondo book? The one about the ‘life-changing’ magic of tidying up? Her big message is to surround yourself with only things that ‘spark joy’.

I’ve always thought I was pretty good at decluttering, but this somewhat…eccentric*…lady takes it to the next level. (*I’m not talking to my handbag!)

It was an odd concept at first…how could mundane items such as my socks ‘spark joy’? Then I looked down, saw the old-and-thinning-but-not-yet-holey socks on my feet and I got it. I pulled them off, threw them into the ‘textiles recycling’ bag and slid on a new, fluffy pair. Joy!

Antoinette Oglethorpe Old website before rebrand

Diary of a Rebrand: 2/4 – Evolution

Part 1 of our true story introduced Antoinette Oglethorpe and our Brand Assessment of her collateral. Having identified the issues, part 2 is about the evolution of her branding. We started with a new logo and colour palette.

Usually, we design a logo in black and white first (to make sure it will work for one-colour print-jobs, merchandise and photocopies), then consider colour, but Antoinette had an imminent book launch so her palette was prioritised as it impacted on that.

Diary of a Rebrand: 1/4 – Before

Once upon a time I met a lovely lady at a networking event who, upon introduction, rather flatteringly said she’d seen my design work and wanted someone to be able to that for her. Her current designer wasn’t ‘getting it’ (she’d even sent them pictures from this site!). I laughed, “Why didn’t you ask me?” and gave her my card.

A month later she called. Could we meet up? Over lunch, Antoinette and I bonded over our love of the northeast (where she is based and I studied) and I found out more…

So this is Christmas 2016…and what have we done?

How is it Christmas already?! 2016 was, let’s face it, not good in terms of global news. However, it was also our first whole year of business, so that at least provided some distraction for us.

Looking back at the end of the year, InnerVisions ID has blossomed since I ‘soft-started’ it with nothing more than a laptop and a business card at the end of 2015. I had a vague idea back then of what I wanted to achieve, but no idea of how to go about it.

So in March, I started a six-month course to learn how to build and scale a business.

Here are the five key things I learnt (and did) this year…