The Blog


Seven Branding Mistakes

Time and time again we see entrepreneurs making mistakes around building their brand. We identified the top seven mistakes we see business owners and entrepreneurs making all the time when they think about their brand and branding. So I thought I’d share them with you…

Seven Design Fails to avoid at all costs!

In our time creating great brands for our clients, we have come across countless design fails and branding disasters.

You have to wonder what on earth was going through the client’s or designer’s minds when you look at these examples of the seven branding pitfalls to avoid…

WARNING: Content is #NSFK and not for the easily-offended!

Sisters are doing it for themselves…

To celebrate International Women’s Day, we thought we’d ask some of our fellow sisters in business to share their experiences with us. These women are all carving out their own definition of success and running their companies, their way.

We hope you find their responses fascinating and inspirational in equal measures…

It’s a bit of a longer article than normal, but it was all such good stuff – once we all started talking business there was no stopping us!

Our most loved clients do this…

We are lucky to work with really lovely clients and pride ourselves on building great working relationships. In a week where love hearts were everywhere, there were loads of articles about how to love your clients, but very few about how to be loved as a client!

Why is that important? Well, here’s the thing: when your agency or other supplier adores you, they’ll always pick up the phone to you, go that extra mile when you need them to and they can be a real asset to growing your business.

We counted seven things our most-loved clients do…

How to write kick-ass copy

At InnerVisions ID we love to make our clients look great and help them to communicate clearly. But when we receive client copy it often needs a fair bit of rewriting to make it work.

Here are the top five problems we encounter from clients’ copy. Use this guide when writing your next bit of marketing blurb and it’ll clarify your thoughts and save you time.

1. Too much copy. This always happens, because every business owner knows every little thing about their company – they built it from scratch, out of something they love and are now experts in. But do your time-poor clients want to know all that you know? Probably not.

Merry Christmas card image

2017: What a year!

It’s that time of year is when you start looking back to see what you have achieved, so we thought we’d take a moment to round up 2017 for InnerVisions ID…

As a team, we are growing. We now have more designers and a couple more web developers on board. Alex, our current Social Media Manager (a.k.a. Chief Whip – she loves bossing me around, and is rather good at it!) will be moving into a more client-facing business development/marketing role …so we spent half the year trying to find the right person to move into her Social Media role.

Our key learning? That attitude – i.e. a willingness to learn, take feedback, grow, muck-in, laugh, work together – outshines so-called “expertise” every time.

One space or two?

A debate has been raging on our local community page: someone asked if you should put one space or two after a full-stop.

Who knew a small space would create so much heated discussion?

There were people literally stamping their feet (or more likely, their keyboard keys) insisting that they were taught two spaces in their typing school (and therein lies the clue).


Does your branding Spark Joy?

Remember that Marie Kondo book? The one about the ‘life-changing’ magic of tidying up? Her big message is to surround yourself with only things that ‘spark joy’.

I’ve always thought I was pretty good at decluttering, but this somewhat…eccentric*…lady takes it to the next level. (*I’m not talking to my handbag!)

It was an odd concept at first…how could mundane items such as my socks ‘spark joy’? Then I looked down, saw the old-and-thinning-but-not-yet-holey socks on my feet and I got it. I pulled them off, threw them into the ‘textiles recycling’ bag and slid on a new, fluffy pair. Joy!