The Blog

Diary of a Rebrand: 2/4 – Evolution

Part 1 of our true story introduced Antoinette Oglethorpe and our Brand Assessment of her collateral. Having identified the issues, part 2 is about the evolution of her branding. We started with a new logo and colour palette.

Usually, we design a logo in black and white first (to make sure it will work for one-colour print-jobs, merchandise and photocopies), then consider colour, but Antoinette had an imminent book launch so her palette was prioritised as it impacted on that.

Diary of a Rebrand: 1/4 – Before

Once upon a time I met a lovely lady at a networking event who, upon introduction, rather flatteringly said she’d seen my design work and wanted someone to be able to that for her. Her current designer wasn’t ‘getting it’ (she’d even sent them pictures from this site!). I laughed, “Why didn’t you ask me?” and gave her my card.

A month later she called. Could we meet up? Over lunch, Antoinette and I bonded over our love of the northeast (where she is based and I studied) and I found out more…

InnerVisions ID: a new type of brand consultancy

Hello! Welcome to the InnerVisions ID blog. I’m Sapna; brand consultant, designer, wife, mummy (and only partly-tamed party girl). These are my boys and...