You’re looking for a certain product or service. You go to a company’s website or pick up a brochure. The logo is rubbish, the photography is cheesy, the styling is dated – and aaargh! Typos!
In just a few seconds, you’ve made up your mind – to look elsewhere.
Now consider your own brand: your logo, imagery, business cards, website, social media and brochures. When your potential clients find you online, is what they see helping you win business – or lose it?