In 2005, in Mason County Jail, Texas, Sheriff Clint Low decreed that everything in his all-male prison should be pink – walls, bars, sheets, towels, jumpsuits and slippers.
Amazingly, aggression levels plummeted and the fighting stopped. (I guess it’s hard to act the big man when you’re dressed like a baby girl!) Inmates also felt humiliated to be seen doing community service in their town. They didn’t want to have to wear the outfits again so reoffending rates dropped by 70%.