Branding Agency; Design, Communications, Brand


Just Add Colour

In 2005, in Mason County Jail, Texas, Sheriff Clint Low decreed that everything in his all-male prison should be pink – walls, bars, sheets, towels, jumpsuits and slippers.

Amazingly, aggression levels plummeted and the fighting stopped. (I guess it’s hard to act the big man when you’re dressed like a baby girl!) Inmates also felt humiliated to be seen doing community service in their town. They didn’t want to have to wear the outfits again so reoffending rates dropped by 70%.


September Featured image Back to School
September: Back to (Branding) School
What’s in a name? Naming your Company
Branding, logo, design
Choosing typefaces for your brand

© 2019 InnerVisions ID Branding Consultancy

Theme by Anders Norén