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DO-SAY-SEE: How to Build your Brand

You’re looking for a certain product or service. You go to a company’s website or pick up a brochure. The logo is rubbish, the photography is cheesy, the styling is dated – and aaargh! Typos!

In just a few seconds, you’ve made up your mind – to look elsewhere.

Now consider your own brand: your logo, imagery, business cards, website, social media and brochures. When your potential clients find you online, is what they see helping you win business – or lose it?

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