Previous to starting her business, Emma Hulbert worked in the public service sector for 15 years and loved making a difference to people’s lives. Once she’d had children, life as a public servant was challenging but she wanted to continue to make a difference and have a positive impact.
Emma joined Shifts to Success when she decided to start her business and again, it was all based on the need for positive change, to make a difference. In her own words:
“Moving house is one of the most stressful things in life so I decided to start a home-moving concierge service. We help busy professionals move house easily and without pain.
We help you every step of the way from property finding, to administration, to ensuring you are unpacked and settled into your new home. Every task is researched, planned and organised on your behalf, reducing your time and stress and maximising your lifestyle.
When I met Sapna my company was in its infancy. She first of all helped me name my business: Nest Concierge.”
Once Emma got her brand name, she got really excited as things started to feel real. Once she’s registered the name with Companies House and got her URL and social handles sorted, Emma booked onto our One Day Brand Creation day to bring it to life.
At InnerVisions ID, we identified that one thing startup entrepreneurs definitely don’t have enough of is time, so we take you through our powerful VISION process (detailed in Sapna Pieroux’s award-winning book, ‘Let’s Get Visible!’) and help co-create a brand you will love and that speaks to your target market in just one day.
Output typically includes logo (in all the colourways and file formats), strapline (positioning statement), business card and social media icon plus brand guidelines including information on colour palette, typography and imagery – plus all the artwork assets.
For Emma’s target audience, we knew that moving house was stressful, so we needed a calm and soothing, even ‘cosy’ image, using the right typography and colour scheme to help her customers look forward to ‘nesting’ in their new home. We also developed her strapline or ‘brand promise’ which was “Making Moving Amazing”.
Begin with a bang!
“The actual day was absolutely full on! Sapna really took me through a journey and truly ensured she understood me and my vision for my company on a deep level.
The resultant branding, I really love. It really made me feel that my company was more than just an idea, now I had a wonderful visual representation, which really is everything I feel and represent in my business.
Sapna really helped me begin my business adventure with a bang. My beautiful branding gives my business the right first impression, stand out and helps it communicate the values that we hold dear to us. My branding is something I feel proud of and this is all thanks to Sapna. Thank you so much!”
My best-selling book ‘Let’s Get Visible!’ guides you through the whole VISION process, to get brand clarity, stand out in your industry and supercharge your business growth. Buy it here.
If you want to create a brand your customers will truly connect with, book a free 30-minute VISION call with me and let’s see what we can do…