Brand Development

models in black dresses

As 2020 drew to a close, we learned that the fast-fashion and high-street behemoth, Arcadia Group, was yet another casualty of the year that no one wants to remember (but will).

Whilst I felt no pang of regret for Arcadia Group (owners of TopShop, Miss Selfridge, Burton, etc) as a whole, I’ll admit to feeling a momentary pang of sadness at the end of TopShop, in the way I feel when a pop-star passes away – another slice of my youth disappearing.

Feb 1 2021: News in that fashion giant ASOS has now bought the brands TopShop, TopMan, Miss Selfridge and HIIT brands has thrown an interesting curveball into the mix. Whilst the high-street shops will still be closing, the brands live on.

Who knows what that will mean for sustainability – I hope they will look at that as part of the takeover. But what it does attest to is the power of brand.

InnerVisions-ID-Branding-Consultancy-London-BrandMatters_VictoriaMcd

Victoria McDonald is the owner and founder of Quirk & Colour, an Interior Design company based in Brighton which helps busy professionals transform their homes, reflect their personality and increase their happiness and wellbeing.

Victoria worked with us a year ago, so we thought it was about time we caught up with her to find out what impact her branding has had on her business…

InnerVisions-ID-Branding-Consultancy-London-Stand-Out

This third part of the VISION Process is all about the Stand Out.

Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! According to Google in 2020:

  • 500 million tweets are posted daily
  • More than 350m photos are uploaded each day to Facebook
  • Users ‘like’ 4.2 billion posts per day on Instagram
  • 5 billion YouTube videos are watched every day

…never mind all the other distractions, tasks and people fighting for your target customers’ attention…

This means your brand has less than six seconds to make a great first impression so if it doesn’t stand out (for the right reasons) you simply won’t be seen…