As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI.
Feb
TOYL (Time of Your Life) is a beauty subscription box created for women over 40.
The company had been going for two years when they came to us for a rebrand. Founder and beauty expert Karen Davis and her husband Stuart had already realised they had several problems with their current branding.
Feb
Lynne Webb was launching a dog-training business. Her daughter had come up with the name 'Prestige Pugs'. She eventually wants to be able to bring...
Robin Waite is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers.
Dec
As 2020 drew to a close, we learned that the fast-fashion and high-street behemoth, Arcadia Group, was yet another casualty of the year that no one wants to remember (but will).
Whilst I felt no pang of regret for Arcadia Group (owners of TopShop, Miss Selfridge, Burton, etc) as a whole, I’ll admit to feeling a momentary pang of sadness at the end of TopShop, in the way I feel when a pop-star passes away – another slice of my youth disappearing.
Feb 1 2021: News in that fashion giant ASOS has now bought the brands TopShop, TopMan, Miss Selfridge and HIIT brands has thrown an interesting curveball into the mix. Whilst the high-street shops will still be closing, the brands live on.
Who knows what that will mean for sustainability – I hope they will look at that as part of the takeover. But what it does attest to is the power of brand.
Victoria McDonald is the owner and founder of Quirk & Colour, an Interior Design company based in Brighton which helps busy professionals transform their homes, reflect their personality and increase their happiness and wellbeing.
Victoria worked with us a year ago, so we thought it was about time we caught up with her to find out what impact her branding has had on her business…
Nov
Prior to starting her business, Emma Hulbert worked in the public service sector for 15 years and loved making a difference to people’s lives. Once she’d had children, life as a public servant was challenging but she wanted to continue to make a difference and have a positive impact.
In this blog series, #BrandMatters, we talk to business owners about the impact that investing in their brand has had on their business.
This month it’s our pleasure to talk to family man and entrepreneur Ricky Jones, Shifts to Success alumni and award-winning founder and owner of Transformative Tiling.
This third part of the VISION Process is all about the Stand Out.
Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! According to Google in 2020:
…never mind all the other distractions, tasks and people fighting for your target customers’ attention…
This means your brand has less than six seconds to make a great first impression so if it doesn’t stand out (for the right reasons) you simply won’t be seen…