Brand Development

In my time, I have come across countless design nightmares and branding disasters. I thought it might be fun to share some of them this Hallowe’en to help you avoid these seven deadly design nightmares!

You have to wonder what on earth was going through the client’s or designer’s minds when you look at these examples…

WARNING: Content is #NSFK and not for the easily-offended – or scared!

So that’s the work year wrapped up for me… AND WHAT A YEAR!

If we’ve been connected longer than five minutes you’ll probably know that my 2022 was somewhat derailed by cancer.

Miraculously, thanks to the super-powers of my medical team I was declared ‘cancer-free’ only three months later. My head’s still spinning, to be honest, and despite the relief and immense gratitude, I’m somewhat in disbelief that it all happened and was over so fast… let alone the feeling of incredible good fortune as I’ve been told I don’t need either chemo and radiotherapy.

As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI. After that you need to look at brand evolution to keep things fresh and current.