EPA is a luxury lifestyle agency targeting high-net-worth clients and celebrities with a discreet service and access to all the best restaurants, events and hotels worldwide.
The logo hints at a ‘starry’ service, a seal on an invitation to an exclusive event, a stamp of approval…and the script font hints at the personal service. A charcoal grey was chosen to give an understated elegance.
We came up with their positioning statement (below) which could be used with the logo or as a sign-off.
A ‘mock-croc’ texture was used for the business cards to denote luxury and palette of luxury colours was developed for future and web usage.
We provided Sapna with a comprehensive brief, and it was delightful how our story materialised. Sapna came up with really polished mood boards – her attention to detail and vision were impeccable.
My business partner, Faz, can be quite critical. However, he too came away feeling he could entrust Sapna to come up with our brand proposition. She did everything from creating the mood, colours, typography, and strapline, ‘Life.Styled.’… the whole thing flowed.
Everyone has since commented on our identity – how strong, effective and very stylish it looks. The business card really takes people aback. They just look at it time and time again.
Personally, I’m so chuffed with the whole package. I have known Sapna for a very long time, so for me it was a complete no-brainer to call on her wealth of knowledge and experience. She’s a phenomenal designer.
Ziara Siddique, MD
Elite Profile Agency