Corporate identity for an IT client in the education sector.
iSchool is a piece of software designed for schools to electronically record any accidents or incidents with a view to being able to better safeguard children.
The client came to InnerVisions ID wanting a leaflet. They had designed their own logo (bottom of page), but I knew it could be so much better. I made them realise that professional branding was key to making a great first impression and, importantly, that it would give them a competitive edge over their rivals.
We developed a ‘shield’ logo which works on two levels; one of protection, but also as a school badge.
The lowercase ‘i’ of iSchool was redrawn to represent a child and a group of them placed on the shield, instantly humanised a technical proposition. Colours were chosen to represent authority and trust (dark blue) and care (pale blue).
We also helped craft the copy to have more sales impact.
“We chose InnerVisions ID with their a track record of delivering high-quality work. We were looking for someone to design a leaflet to promote our new business to our test market.
At our first meeting Sapna demonstrated an understanding of our market proposition. She added value, guiding us to think about the whole business and the value a brand identity would add.
Sapna worked to create a strong brand identity for us and then helped develop the marketing leaflet.
I liked Sapna’s straight-talking, honest approach to our problem. I was impressed by Sapna’s ability to grasp the vision for our business quickly and demonstrated an understanding of our target market requirements.
Sapna worked within our tight timescales, and was extremely flexible and accommodating of business deadlines. The whole process was fast and to the point – but the end result was very satisfactory.
We were very pleased with the experience, end results and now have a brand identity we are really proud of. (Our old logo, left!).
I would like to think this is the start of a relationship and we will go on to work more with InnerVisions ID as our business grows – I would definitely recommend them.”