Peas in a Pod was a Bath-based company specialising in healthy(ish) and imaginatively-presented children’s party food.
The brief was to create a ‘slick, fresh, and minimalist’ identity for the cash-rich, time-poor parents they were targeting. The clients loved sophisticated grey type and referenced ‘The White Company’ as the sort of brand they loved and that their target customer shopped from. However, grey doesn’t convey fresh, healthy or fun, so we added the pea green.
We also came up with their strapline ‘incredible edibles‘ which brought even more playfulness to the brand.
We also produced a social media version of the logo and business cards (below) and wrote a style guide for photographers to follow.
Can you see the naughty ‘escapeas’ in the text? A whimsical touch the clients were surprised by and really loved!
Thank you hugely for your enthusiasm, energy and going beyond the call of duty! You asked all the right questions and ‘got’ what we had in mind.
Sapna’s process, suggestions and attention to detail were incredibly thorough. We are busy mums, but she was flexible enough to make calls at odd hours if need be. Even though we are Bath-based, the distance did not matter.
Her suggested strapline, “incredible edibles” was BRILLIANT, far better than our idea of ‘exquisite tastes’ and completely nails what our children’s party business is all about. She is simply a GEM of a brand designer!
We would highly recommend her expertise, advice and services to anyone, anywhere – THANK YOU again!
Solange Foster-Lambert & Pnina Moscovici,
Co-Founders, Peas in a Pod.