Coaching Impact is an award-winning company that coaches leaders, teams and organisations so they achieve more, learn faster and live better.
Founder Sara Milne Rowe originally came to InnerVisions ID in need of a new brochure. However, when we looked at the brand as a whole, it was apparent there was a bigger issue.
The company had been going for over ten years and an increasing number of team members were all producing materials; As a result, the branding had started to spiral in different directions, it was starting to look messy and lose its way. The brand needed a big tidy up and refresh, ready for its next phase of growth.
Evolution, not Revolution: If you want to maintain existing brand equity, start with a Brand Assessment. This shows you what to keep doing, what to tweak – and what to stop doing. It provides a clear ‘roadmap’ for the work that is to be undertaken. Some of the work included:
- Giving the logo more impact
- Cleaning up the colour palette
- Refreshing and modernising the illustrations
- Updating the brand guidelines
- Updating key brand collateral
- Delivering brand training to the team
Coaching Impact were delighted with the finished result: a much more streamlined and cohesive, future-looking brand.
If your brand needs to evolve to keep up with your company…BOOK A CALL