Vicki Workman is a music teacher. When the pandemic took her business online, she realised the opportunity to reach a wider audience, but she’d been feeling “pretty overwhelmed and stuck” because she felt her business name – Croydon G4 Guitar School – was holding her back from doing so.
Next: she booked our One Day Brand Accelerator to create her brand that spoke to her target clients.
To do so, we dug deeper into the psyche of Vicki’s music students (and their parents) – they aspired to performing live, maybe even joining a band.
We avoided the usual music-school clichés that we saw all their competitors using (guitars, plectrums, musical notes…) and instead, looked at iconic band and even gaming logos for inspiration to appeal to both generations – from Metallica to Guitar Hero.
The plectrum shape – which still says ‘guitar’ – was taken out of cliché logo territory and used in a fresh way as a graphic backdrop to add visual interest.
We even chose colours from the music world: “Who Blue” and ‘Dre Red’!
The result is an impactful, meaningful and contemporary brand that both students and parents love.
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