Branding Agency; Design, Communications, Brand

SHIFT Brochure

The SHIFT Programme is run by business coach Catherine Cuffley of Thinking Choices. Catherine coaches ambitious women in the City who wish to progress their careers.


The first task was to come up with an infographic for the programme, to be used in the literature (and for Catherine’s forthcoming book).

We used the existing Thinking Choices colours to maintain consistency with Catherine’s current branding. The blue was originally chosen to signify authority paired with a strong but feminine warm burgundy.

The infographic implies change with the colours going from the cool blue to the more dynamic burgundy. The italicised ‘T‘ denotes a shift away from the rest of the pack – ‘moving forward’ and is italicised also when typed in copy.

We also produced an 8-page brochure to introduce the SHIFconcept to its target audience.

The brochure had to look authoritative and strong, yet approachable, warm and feminine, achieved with the balance of colours and carefully-chosen imagery.


SHIFT Programme cover



Introducing your coaches

“InnerVisions ID helped me create an infographic and an eight-page brochure. I am very pleased with both of these.

The process of working with InnerVisions ID has also been a pleasure.

I have very much valued Sapna’s professionalism, creative ability and her willingness to both listen to my ideas and offer her guidance and direction. Her responsiveness has been fantastic and she turned my work around extremely quickly.

I am very happy to recommend her.”

Catherine Cuffley,
Thinking Choices

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