Hi! I’m Sapna, founder of InnerVisions ID branding consultancy. I’m a brand strategist and designer, published author, wife, mummy and partly-tamed party girl.
I live in London with Andy and our two karate-mad boys. I love entertaining, working out, film, art, music, fashion and learning. I’m a total type geek and obsessive about kerning 🙂 (It’s a type thing, I’ll explain when we chat).
As well as a degree in graphic design, I’ve also trained and worked in marketing and creative media sales, for the likes of emap, The Telegraph and Trinity Mirror Group. I’ve created award-winning creative multimedia brand campaigns for national clients such as Mercedes, Sony Ericsson and Rimmel.
After my second baby, I studied interior design (another passion) but friends starting their own businesses were now also asking me to design their logos, brochures and websites.
My commercial experience meant I also ended up helping with their strategy and communications.
The business took off when my husband’s branding and brochures were held up at an entrepreneur event as ‘the gold standard’. Andy came home to me with a fistful of business cards.
My third baby, InnerVisions ID, was born in October 2015.
I love helping entrepreneurs stand out and scale up with great branding and communications. Creating brands that resonate and connect with people. Making entrepreneurs ambitions, hopes and dreams come alive.
I love the transformative, magical power of branding too. My clients end up with renewed confidence, energy and focus.
I’m honoured to be Brand Mentor for Shifts to Success, a national programme helping police officers into a life of financial freedom. My thoughts on why leaders should focus on their branding are in this book.