Hi! I’m Sapna, founder of InnerVisions ID brand consultancy. I’m a brand strategist and designer, published author, wife, mummy and partly-tamed party girl!
I live in London with my husband and two karate-mad boys. I love entertaining, working out, film, art, music, fashion and am constantly learning.
Alongside a degree in graphic design, I’ve also trained and worked in marketing and then creative media sales, for the likes of emap, The Telegraph and Trinity Mirror Group. There I created award-winning creative multimedia brand campaigns for countless national clients including Mercedes, Sony Ericsson and Rimmel.
After my second baby, I started studying interior design (another passion of mine) but friends starting their own businesses were by now asking me to design their logos, brochures and websites.
My marketing and commercial experience meant I also ended up helping with their strategy and communications.
The business took off when my husband’s branding and brochures were held up at an entrepreneur event as ‘the gold standard’. He came home to me (a stay-at-home mum, juggling two little boys) with a fistful of business cards. My third baby, InnerVisions ID branding consultancy was born in October 2015. I’m building this company round my family life and I love the work-life balance it allows me.
I also love the transformative, magical power of branding. My clients leave with renewed confidence, energy and focus for their business.
I’m honoured to be Brand Mentor for Shifts to Success, a national programme helping police officers into a life of financial freedom. My thoughts on why leaders should focus on their branding NOW are also in this book.
Do get in touch and let’s talk about understanding branding to accelerate your business growth.