Yourstage Drama Corporate Identity
London’s Yourstage Drama school aims to grow children’s ‘Confidence through Creativity’. They run classes for age ranges 3-5, 6-10 and 11-16.
I started to think about how children learn, grow and evolve over their time with Yourstage; and the idea of the Seven Stages of Man’s Evolution came to mind…
The finished logo reflects the evolution of children, from a shy toddler growing with increasing confidence to a confident teen. The characters have a slight male bias as the group tends to attract more females at present.
The words make a ‘stage’ to perform on, getting more bold, on a practical basis, to aid legibility but also to signify growing confidence over time.
Social media icon
Three strong, brand-neutral colours represent the three age groups. The characters and colours will be used e.g. online (website to follow) to aid navigation for age-specific info.
We also created brand guidelines for the company, including guidelines on photography and imagery usage, plus a template for their adverts and posters.
Landscape ad template
A3 Poster
Facebook page and social media ads
“The Yourspace brand (left) was looking very tired and needed a complete overhaul. We renamed the company Yourstage and Sapna worked quickly and efficiently with fantastic attention to detail and soon came up with a vibrant logo and corporate branding which we love!
She also produced all our new marketing material and we are so excited to be relaunching our brand with this modern and eye-catching new look. What’s more, she showed plenty of initiative in coming up with ideas and recommendations.
I would highly recommend Sapna if you want someone to lift your brand and help take your company forward.”
Felicity Sandford
Marketing Director, Yourstage Drama.
Post-launch Results:
“Had record numbers on Saturday – almost twice the numbers of last term and the new Yourstage Tots had 15 turn up for trials, 12 of whom are now booked on, we were thinking 10 would be a great start to the first term so were really pleased 🙂 Lots of great feedback from old-timer parents about the new name, logo and branding so exciting times indeed – thank you!”
