London’s Yourstage Drama school run classes for age ranges 3-5, 6-10 and 11-16 and grows children’s ‘Confidence through Creativity’.
The company’s focus and ethos is based on how children learn, develop, grow and evolve over their time with Yourstage.
This put us in mind of the Seven Stages of Man’s Evolution…(left)
The finished logo reflects the evolution of their charges, from a shy toddler growing with increasing confidence to a confident teen. The characters have a slight male bias as the group tends to attract more females at present and the client wanted to try and redress that balance.
The words make a ‘stage’ to perform on, each word getting bolder to signify growing confidence over time.
Three bright, brand-neutral colours represent the three age groups. The characters and colours designed to aid navigation for age-specific info.
We also created brand guidelines, including hints on photography and imagery usage, plus a template for their adverts and posters. Marketing manager, Felicity Sandford was delighted with the final results (scroll for testimonial).
“The Yourspace brand (left) was looking very tired and needed a complete overhaul. We renamed the company Yourstage and Sapna worked quickly and efficiently with fantastic attention to detail and soon came up with a vibrant logo and corporate branding which we love!
She also produced all our new marketing material and we are so excited to be relaunching our brand with this modern and eye-catching new look. What’s more, she showed plenty of initiative in coming up with ideas and recommendations.
We had record numbers on Saturday – almost twice the numbers of last term and the new Yourstage Tots had 15 turn up for trials, 12 of whom are now booked on, we were thinking 10 would be a great start to the first term so we’re really pleased! 🙂 Lots of great feedback from parents about the new name, logo and branding so exciting times indeed – thank you!
I would highly recommend InnerVisions ID if you want to lift your brand and help take your company forward.”
Marketing Director, Yourstage Drama.