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The Book

Let’s Get Visible! Get Brand Clarity, Stand Out in your Industry and Supercharge your Business Growth

#1 Bestseller. Business Book Awards winner

“Your brand is what people say about you when you are not in the room.” Jeff Bezos

 

Your brand represents your company when you are not in the room – which is even more important when you have a team or an online presence.

 

We scroll the height of Mount Everest every 20 days – so you’ve got a short time to make a big impression. Lack of an attractive, coherent, stand-out brand that ‘stops the scroll’ is losing you sales.

 

In the award-winning Let’s Get Visible! author Sapna Pieroux explains how brand really works. She walks you through her proven six-step VISION Process® to develop powerful brands that means business.

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About the Author: Sapna has been building brands for 30 years, working across marketing, advertising, design and sales teams. Having been on both sides, as a designer and a client she understands both sides of the process – and made it better.

 

Her VISION Process® is a proven, trusted and award-winning framework to build your brand without confusion, wasted time or overwhelm.

 

Sapna loves empowering her clients to understand brand. She has also been a brand mentor for a global entrepreneurship programme (Shifts to Success), is a business mentor at the University of West London and has guest lectured at Hult International Business School, Brunel University and the University of Northumbria.

 

She is also an expert speaker on brand, personal brand and speaks on inspirational topics such as ‘From Invisible to Visible’ and ‘My Year of ‘Yes’. Get in touch to find out more.
The VISION Process_TM_InnerVisions-ID-Branding-Consultancy_London

The VISION Process® builds brands that mean business. Based on marketing, business and design strategy, with incredible results.  

Visualise: Identify your FABs (Five Aspirational Brands), your Business Vision and your Client Vision
Inner Brand: the non-visual ‘heart and soul’ of your brand makes the emotional connection and develops your brand values, personality and voice
Stand Out: Learn how to visually communicate your difference
Image: Develop your brand look and feel via type, colour, imagery
Output: Where we develop your brand guidelines and explore their application
Nurture: How to look after and develop your brand over time

#DoSaySee is the three core pillars of building a brand.

Do: the first focus for any business: the problem you are solving; the products or services being sold, who and how to deliver them. It’s the nuts and bolts of the business.

Say: is the written and spoken word, communicating your ‘Do’; business name, strapline, pitch, talks, copy, social media, advertising, articles and books.

See: is the first impression; logo, website, brochures, business cards, imagery, colours, typography… It’s how you present yourself and your business. ‘See’ is the first brand experience for potential clients, but often the last to be considered!

The red ‘danger’ zones are what happens when these ‘pillars’ are ‘off’. E.g. if you have a great Do and Say but your See is lacking, you become an ‘Invisible’ brand. When your #DoSaySee aligns you can build a trusted brand.

Book Reviews

  • Let's Get Visible! is a great read for any entrepreneur who wants to know more about branding and how it can boost their business success. If you want to create branding that will help you stand out and scale up, then this book is absolutely brilliant.

    - Daniel Priestley

  • Let's Get Visible! is so good. I loved the VISION system for breaking down your business DNA and using it to craft a compelling brand that stands out from the crowd. Sapna is a gifted communicator and branding genius. If you need to get your business seen this book is your next best step.

    - HMO Heaven

  • I love books that are clear and offer practical guidance, and Let's Get Visible! is exactly that. It's also beautifully laid out and full of great examples leaving you with a clear understanding of what branding done well looks like…Highly recommended.

    - Melitta Campbell

  • Sapna gives all her clients – and now her readers – understanding, insight and true clarity. Funny, sharp and forward-thinking, Let’s Get Visible! is a must-read for all business owners, new and established.

    - Lorna Reeves

  • This is one of the best books I've read on branding. Sapna demystifies the whole concept of branding and shows you things that you never noticed before but aren't doing your business any favours. I would highly recommend this book.

    - Bamidele

  • The #DoSaySee model is genius, the case studies were fabulous and the jargon buster at the end of the book is a great addition. A modern, refreshingly friendly and sincere piece of writing that once I started reading I couldn’t put down. Highly recommended.

    - E Little

  • If you are looking for a book that will help you to understand the importance of creating a strong brand, that makes your business unique, a book that will guide you along your journey, that is clear to understand, easy to follow ...then this book is for you.

    - Amazon Customer