Branding, Agency, Design, Communications, Brand

ZEN: Hackney, Tower Hamlets & Islington Council

“InnerVisions ID took the time to understand the ZEN project and were clearly excited by our aims. They collaborated with our in-house design department to make the most of the materials we already had and ensure consistency across all our platforms. Thanks to their attention to detail, excellent communication and timely delivery, the whole design process ran smoothly and hassle-free.

In the first two months of launch, ZEN has had nearly 100 new members and reached 1000 members – an increase of 7.6%!

We’re really happy with the finished article and save hours each week now that we can direct businesses to a clear, easy-to-use website.”

Patrick Donnelly
Senior Project Officer, ZEN
London Borough of Hackney


Air pollution causes more than 4,000 premature deaths in London each year. The Zero Emissions Network (ZEN) is an air quality initiative supported by Hackney, Tower Hamlets and Islington councils.


The scheme, supported by the Mayor, aims to help businesses save money, reduce emissions and improve air quality. 

The project launched 2013 across Spitalfields, Shoreditch and Clerkenwell, one of the most polluted areas of London. It is also a thriving hub of young, innovative and proactive businesses: the perfect combination of ‘challenge meets opportunity’.

The only online presence was a static web page on each individual council site and registrations were still being done by hand.


The original ZEN pages on the three sites

As more businesses joined – with more services, discounts and deals – a dedicated website was needed in order to bring all communications together, manage those relationships better, keep the information up-to-date more easily and save time and money.

InnerVisions ID provided the design strategy, user-experience and design of the new site.

InnerVisions ID ZEN Web


We designed a site which showcased partner offers with bespoke icons. We also gave the brand a gentle quirky personality, e.g. “News at ZEN”, “Get in touch, ZEN!”, “Zen Masters” (case studies) and had the Twitter bird flying amongst the brand’s clouds at the top of the site.

The site was also peppered with relevant stats and key achievements.

The ZEN team were delighted with the final result. The website saves time and money by giving staff a place to direct enquiries, makes the benefits a lot clearer to current and potential members and allows businesses to sign up directly through the website (rather than manually as before).

InnerVisions ID is also proud to be an official ZEN partner, providing partnership rates on branding services for other ZEN businesses.

InnerVisions ID ZEN Partnership

If your branding needs a breath of fresh air, get in touch, book your free 30- minute discovery call and see what we can do.

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