DRG: When life and branding come full-circle

Isn’t it weird when life comes full circle? My very first boss in media, John Raglan, came to me in March 2016 looking for a new brand identity for his company, DRG.

23 years ago, John plucked me from post-graduate obscurity and offered me a marketing role in radio. (I jumped at the opportunity because I might get to meet Robbie Williams, of course!)

Eventually, John and I parted ways and he launched a market research company, Dipsticks, then six more specialist research companies. Two decades on, they needed a group ‘umbrella’ brand to pull all the brands together.

We’d stayed in contact over the years but hadn’t worked together again for all that time. I was of course incredibly flattered that he thought of me again… and now he was about to become my client!

The final branding scheme was inspired by Venn diagrams and bubble charts as well as planetary systems, with the seven coloured circles representing the seven companies in the logo, in the ‘gravitational pull’ of the DRG group brand. We developed the identity, branding and website.

The new look was launched at a swanky event at SushiSamba.


Me and Alex at the DRG launch.

DRG’s Business Development Manager, Matthew Sutton said;

“We chose InnerVisions ID as they came to us highly recommended. From her very first meeting with the DRG founders, Sapna immediately grasped the concept of what we wanted to achieve and generated loads of fantastic ideas throughout the project. In addition, we found the whole team easy to deal with and quick to respond to queries and changes. 

We really love the finished branding and website design. The logo exactly conveys the message we wanted to put across; innovative and global. The chosen colours are striking and there is a lot of potential to take the idea further in future marketing communications. 

Would I recommend InnerVision ID’s services? Definitely, 100%!”

If you need to take your company to the next level, would like to invite us to your next party or find out if I really did meet Robbie Williams, book in a call with me.