The VISION Process™

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Victoria McDonald is the owner and founder of Quirk & Colour, an Interior Design company based in Brighton which helps busy professionals transform their homes, reflect their personality and increase their happiness and wellbeing.

Victoria worked with us a year ago, so we thought it was about time we caught up with her to find out what impact her branding has had on her business…

Straplines from famous brands

Chances are you can immediately recall big brand names above from their straplines alone. Why? Because these straplines help them stand out from their competitors.

Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! 

According to Google, every day…

  • 500 million tweets are posted
  • More than 350m Facebook photos are uploaded 
  • Users ‘like’ 4.2 billion posts on Instagram
  • 5 billion YouTube videos are watched

So your brand has less than six seconds to make a great first impression because if it doesn’t stand out, you’re not being seen…

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This third part of the VISION Process is all about the Stand Out.

Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! According to Google in 2020:

  • 500 million tweets are posted daily
  • More than 350m photos are uploaded each day to Facebook
  • Users ‘like’ 4.2 billion posts per day on Instagram
  • 5 billion YouTube videos are watched every day

…never mind all the other distractions, tasks and people fighting for your target customers’ attention…

This means your brand has less than six seconds to make a great first impression so if it doesn’t stand out (for the right reasons) you simply won’t be seen…