As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI.
This year’s #IWD2022 theme is #BreakTheBias. The day celebrates the social, economic, cultural and political achievements of women all over the world.
Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.
Every year we celebrate inspirational female leaders – this year we wanted to acknowledge that alongside gender, that age, beauty, marital status and other biases also come into play. So let’s meet these five inspirational women who have been breaking biases of their own…
Feb
TOYL (Time of Your Life) is a beauty subscription box created for women over 40.
The company had been going for two years when they came to us for a rebrand. Founder and beauty expert Karen Davis and her husband Stuart had already realised they had several problems with their current branding.
Jade Staiano, InnerVisions ID social media manager and co-founder of Be Authentic Social was talking to us about the importance of brand guidelines in her...
Happy New Year! Every January, I blog about #smallchanges we can make to live a bit more greenly. Sustainable living is rather an obsession of mine. As I write, we’re awaiting delivery of our new electric car so we really are going all in this year!
Here’s the updated article for this year – there’s over 90 simple tips in this article – I’ve put our new adds in since last year in green!
2021 might have been a strange year but we can take action to make sure 2022 is even better.
Even if you just do one thing, that’s a start!