Sustainable living is a bit of an obsession of mine.
Just by living on the planet we are using up resources and creating waste matter.
By that logic, the very worst thing we can do for the planet is have children (and I’m a mother of two!)
So what CAN we do?
Feb
In my time, I have come across countless design nightmares and branding disasters. I thought it might be fun to share some of them this Hallowe’en to help you avoid these seven deadly design nightmares!
You have to wonder what on earth was going through the client’s or designer’s minds when you look at these examples…
WARNING: Content is #NSFK and not for the easily-offended – or scared!
Oct
Like naming a baby, naming your company needs some proper consideration. Your company name will likely exist for the duration of its lifetime (mergers, acquisitions or complete rebrands aside).
Your company name is possibly one of the most important parts of your brand communications. It’s the first way you can make an impact and it’s an easy way to stand out and be remembered.
May
It’s a family affair! InnerVisions ID and Walpole Partnership, a global technology consultancy led by Andy Pieroux, are delighted to announce their joint sponsorship of FootyFun4Kids, a grassroots football club spearheaded by Chris Webb.
The three-year sponsorship deal reflects a commitment to nurturing young talent and promoting the joy of football within the community.
FootyFun4Kids, founded by Chris Webb, is dedicated to providing children with a safe and enjoyable environment to learn and play football. The organisation’s values align with core values for both businesses owners, making this sponsorship a perfect match.
Jul
So that’s the work year wrapped up for me… AND WHAT A YEAR!
If we’ve been connected longer than five minutes you’ll probably know that my 2022 was somewhat derailed by cancer.
Miraculously, thanks to the super-powers of my medical team I was declared ‘cancer-free’ only three months later. My head’s still spinning, to be honest, and despite the relief and immense gratitude, I’m somewhat in disbelief that it all happened and was over so fast… let alone the feeling of incredible good fortune as I’ve been told I don’t need either chemo and radiotherapy.
Dec
As your business evolves, your brand should too, not just to reflect where you are now but also communicate your vision for the future. We talk about a 3-5 year vision when we work with our clients. 3-5 years gives you chance to get well-established in your consumers’ eyes and benefit from the ROI. After that you need to look at brand evolution to keep things fresh and current.
Jul
This year’s #IWD2022 theme is #BreakTheBias. The day celebrates the social, economic, cultural and political achievements of women all over the world.
Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.
Every year we celebrate inspirational female leaders – this year we wanted to acknowledge that alongside gender, that age, beauty, marital status and other biases also come into play. So let’s meet these five inspirational women who have been breaking biases of their own…
Feb
TOYL (Time of Your Life) is a beauty subscription box created for women over 40.
The company had been going for two years when they came to us for a rebrand. Founder and beauty expert Karen Davis and her husband Stuart had already realised they had several problems with their current branding.
Feb
Jade Staiano, InnerVisions ID social media manager and co-founder of Be Authentic Social was talking to us about the importance...
Jan