Victoria McDonald is the owner and founder of Quirk & Colour, an Interior Design company based in Brighton which helps busy professionals transform their homes, reflect their personality and increase their happiness and wellbeing.
Victoria worked with us a year ago, so we thought it was about time we caught up with her to find out what impact her branding has had on her business…
Nov
Prior to starting her business, Emma Hulbert worked in the public service sector for 15 years and loved making a difference to people’s lives. Once she’d had children, life as a public servant was challenging but she wanted to continue to make a difference and have a positive impact.
This third part of the VISION Process is all about the Stand Out.
Did you know that the average person scrolls through 96 metres of social media per day?! That’s the height of Big Ben! According to Google in 2020:
…never mind all the other distractions, tasks and people fighting for your target customers’ attention…
This means your brand has less than six seconds to make a great first impression so if it doesn’t stand out (for the right reasons) you simply won’t be seen…
You might love your shiny new brand when it’s first launched…but how does branding affect your business over time?
At InnerVisions ID we know helping you get brand clarity and standing out will supercharge your business growth, but don’t just take our word for it.
In our new blog series, #BrandMatters, we talk to business owners about the impact investing their brand has had on their business.
First up, Adam Houlahan, founder of Prominence Global…
In building your brand, the first of our six-step VISION Process is Visualise, where you start with your big brand aspirations, then the company and customer vision. The second step is what we call the ‘Inner Brand’. Your Inner Brand is the non-visual part, the heart and soul of your brand, or how you make that emotional connection.
Jeff Bezos, CEO of Amazon famously said, “Your brand is what people say about you when you’re not in the room.” But what about when *nobody* is in the room? Your brand is now more important than ever. It is out there, representing you when you can’t be in front of your clients. And brand values are a core part of that.
As an entrepreneur, you are probably lucky enough to be doing something you love! But how can you attract customers who will love your business, products or services (almost) as much as you do?
Understanding how to build your brand is vital to achieving this.
Our VISION Process (detailed in my best-selling and award-winning book, Let’s Get Visible!) helps you understand your brand and harness the power of branding to achieve your business aspirations and goals
Dec
In 2005, in Mason County Jail, Texas, Sheriff Clint Low decreed that everything in his all-male prison should be pink – walls, bars, sheets, towels, jumpsuits and slippers.
Amazingly, aggression levels plummeted and the fighting stopped. (I guess it’s hard to act the big man when you’re dressed like a baby girl!) Inmates also felt humiliated to be seen doing community service in their town. They didn’t want to have to wear the outfits again so reoffending rates dropped by 70%.
Jun
If you are in business, you need to be building both your personal and company brand. We started out focusing on creating company brands, but personal brand is a growing part of what we do.
It is important to treat your personal brand and your business brand as two separate entities, (even if your business name is the same as your own, e.g. Stella McCartney the personal brand and Stella McCartney the fashion house brand), especially if you are planning to exit.
But they also need to support each other. Here are our top tips on building an aligned personal and company brand.
We did a bit of market research when we started thinking about evolving the InnerVisions ID over a year ago. Three years previously though, InnerVisions ID the name I came up with for my interior design company (the ID being for Interior Design).