In 2005, in Mason County Jail, Texas, Sheriff Clint Low decreed that everything in his all-male prison should be pink – walls, bars, sheets, towels, jumpsuits and slippers.

Amazingly, aggression levels plummeted and the fighting stopped. (I guess it’s hard to act the big man when you’re dressed like a baby girl!) Inmates also felt humiliated to be seen doing community service in their town. They didn’t want to have to wear the outfits again so reoffending rates dropped by 70%.


Like naming a baby, naming your company needs some proper consideration. Your company name will likely exist for the duration of its lifetime (mergers, acquisitions or complete rebrands aside).

Your company name is possibly one of the most important parts of your brand communications. It’s the first way you can make an impact and it’s an easy way to stand out and be remembered.

Branding, logo, design

Choosing typefaces for your brand is a hugely important part of what we do when we work with our clients on their branding. 

There are over 100,000 typefaces, and different typefaces will give a very different feel to your brand, so whilst we would always advise working with a professional on this, here’s a quick guide so you can start to understand the styles of typography which will best communicate your brand message.

Richard Branson

If you are in business, you need to be building both your personal and company brand. We started out focusing on creating company brands, but personal brand is a growing part of what we do.

It is important to treat your personal brand and your business brand as two separate entities, (even if your business name is the same as your own, e.g. Stella McCartney the personal brand and Stella McCartney the fashion house brand), especially if you are planning to exit. 

But they also need to support each other. Here are our top tips on building an aligned personal and company brand.

Happy Father's Day!

On International Women’s Day we celebrated some of the inspirational female business leaders we know.

So for Father’s Day, we decided to redress the balance and celebrate some of the male entrepreneurs in our network who are running their own successful businesses whilst being awesome dads. 

It’s a bit longer than our usual blogs, but once we got these guys talking about their families and their businesses, it was hard to stop them – and it’s all good stuff!

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. But here are the facts: 

Globally, over 2.7 billion women are legally restricted from having the same choice of jobs as men.

Only 5% of Fortune 500 CEOs are women.

In 40% of economies, women’s early-stage entrepreneurial activity is half or less than half of that of men’s. (Source:

You’re looking for a certain product or service. You go online. The design is dated, the photography is blurry, the website takes ages to load – and aaargh! Typos!

In just seconds, you’ve clicked away and that company has no idea that they’ve just lost a sale. 

Now consider your own brand and the first impression it’s giving your potential customers. Is it helping you win business – or lose it?