Author:Sapna

In 2005, in Mason County Jail, Texas, Sheriff Clint Low decreed that everything in his all-male prison should be pink – walls, bars, sheets, towels, jumpsuits and slippers.

Amazingly, aggression levels plummeted and the fighting stopped. (I guess it’s hard to act the big man when you’re dressed like a baby girl!) Inmates also felt humiliated to be seen doing community service in their town. They didn’t want to have to wear the outfits again so reoffending rates dropped by 70%.

Choosing typefaces for your brand is a hugely important part of what we do when we work with our clients on their branding. 

There are over 100,000 typefaces, and different typefaces will give a very different feel to your brand, so whilst we would always advise working with a professional on this, here’s a quick guide so you can start to understand the styles of typography which will best communicate your brand message.

If you are in business, you need to be building both your personal and company brand. We started out focusing on creating company brands, but personal brand is a growing part of what we do.

It is important to treat your personal brand and your business brand as two separate entities, (even if your business name is the same as your own, e.g. Stella McCartney the personal brand and Stella McCartney the fashion house brand), especially if you are planning to exit. 

But they also need to support each other. Here are our top tips on building an aligned personal and company brand.

We did a bit of market research when we started thinking about evolving the InnerVisions ID over a year ago. Three years previously though, InnerVisions ID the name I came up with for my interior design company (the ID being for Interior Design).

Brochures are a core part of building your brand. But if I had a pound for every bad brochure I’ve seen… well, I would be lying on a beach, writing this with a cocktail at hand.

Here are a few tips to help you get started…