0207 8560 580 Mon - Fri: 9:00 - 17:00 sapna@innervisions-id.com

Author:Sapna

InnerVisions ID / Articles posted by Sapna
Branding, logo, design
09

Feb

Choosing the right typeface for your brand

Typography matters. Choosing the right typefaces for your brand is a hugely important part of the branding process – and one that’s often underestimated.

There are over 100,000 typefaces in existence, and each one communicates something different about your business. Typography affects how your brand is perceived before anyone reads a single word. While we always recommend working with a professional brand designer, this guide will help you understand the main typography styles and what they communicate – so you can make more informed choices.

Continue reading
Brand Development
Sapna
0 Comments
0
Baby
28

May

What’s in a name? How to name your Company

Like naming a baby, naming your company needs some proper consideration. Your company name will likely exist for the duration of its lifetime (mergers, acquisitions or complete rebrands aside).

Your company name is possibly one of the most important parts of your brand communications. It’s the first way you can make an impact and it’s an easy way to stand out and be remembered.

Continue reading
Brand Development
Sapna
0 Comments
0
Soap holder with soap three bars of soap
18

Dec

2021: New Year, Greener Year

Happy New Year! I’m sure we’re all hoping for an improvement in 2021, let’s just say it has a LOT to live up to! In the meantime, how about we give it a little shove in the right direction and help the planet at the same time?

Every January, I share some #smallchanges we can make to live a little greener. OK, it’s nothing to do with branding, but it’s everything to do with our brand, as one of our values is being kind – to each other, our clients, suppliers and the planet. I know that previous blogs have inspired readers to make some significant life changes, so I’ll keep updating this blog each year with my tiny steps to a greener life in the hope of inspiring new readers (and old!) with my finds.

All these tips are geared for busy people like you – easy, realistic, affordable and sustainable. Even if you just do one thing, every little helps.

Continue reading
Greener Living
Sapna
0 Comments
0
08

Dec

2020: One to remember!

Well, what a year 2020 was, eh?

This time last year I wrote about what I’d learned in business in 2019. Four years in, the business was starting to take off and we’d ended the year winning our first award. Last year’s blog is here but in summary, lessons learned were:

  • To get – and stay – out of your comfort zone
  • To give as much free knowledge and value as you can
  • That influence follows assets
  • That you can’t do it alone and
  • That you’ve gotta be in it to win it

Those were lessons we decided to build on for 2020…then 2020 happened. And…well let’s just say things didn’t *quite* go to plan for any of us. But out of that we learned new lessons too!

Continue reading
Round Up
Sapna
0 Comments
0
models in black dresses
07

Dec

The Future of Brand

As 2020 drew to a close, we learned that the fast-fashion and high-street behemoth, Arcadia Group, was yet another casualty of the year that no one wants to remember (but will).

Whilst I felt no pang of regret for Arcadia Group (owners of TopShop, Miss Selfridge, Burton, etc) as a whole, I’ll admit to feeling a momentary pang of sadness at the end of TopShop, in the way I feel when a pop-star passes away – another slice of my youth disappearing.

Feb 1 2021: News in that fashion giant ASOS has now bought the brands TopShop, TopMan, Miss Selfridge and HIIT brands has thrown an interesting curveball into the mix. Whilst the high-street shops will still be closing, the brands live on.

Who knows what that will mean for sustainability – I hope they will look at that as part of the takeover. But what it does attest to is the power of brand.

Continue reading
Brand Development, Entrepreneur Focus
Sapna
0 Comments
0
InnerVisions-ID-Branding-Consultancy-London-BrandMatters_VictoriaMcd
18

Nov

#BrandMatters: Quirk & Colour

Victoria McDonald is the owner and founder of Quirk & Colour, an Interior Design company based in Brighton which helps busy professionals transform their homes, reflect their personality and increase their happiness and wellbeing.

Victoria worked with us a year ago, so we thought it was about time we caught up with her to find out what impact her branding has had on her business…

Continue reading
Brand Development, Brand Matters, The VISION Process™
Sapna
0 Comments
0